How Effective is Word-of-Mouth Advertising for Auto Service Shops?

automotive service marketing strategies word of mouth

In a marketing world seemingly dominated by digital advertisements, billboards, television and radio, direct mail campaigns both digital and physical, Facebook pages, Twitter pages, and countless other channels, just how effective is good old word-of-mouth advertising? Can it even begin to cut through the noise? The answer is a resounding yes, and very much so. According to a report from … Read More

What to Do When Your Car Heater Blows Cold Air

car heater blowing cold air

In most parts of the country, winter is in full swing, even if it is a bit dry this year. But dryness doesn’t mean that it’s any less cold, so the last thing you want to deal with this season is a faulty car heater. With that in mind, today’s post is focused on what to do in the event … Read More

The #1 Reason Automotive Repair Shops Fail (And How to Avoid It)

automotive repair shop owner tips

Unfortunately, there are many reasons why a hopeful automotive repair shop owner might be forced to close their doors. Problems can range from poor planning, improper employee training or unsustainable turnover rate, financial difficulties, or any number of other business-killers. However, most fledgling shops end up folding for one very specific reason—and if you’re the owner of the business, it … Read More

Is Your Car Battery Dash Light On? This is Probably Why

car battery dash light troubleshooting

It can be alarming anytime you see an unexpected light on your dashboard. The battery light in particular should catch your attention, since if your battery fails, you’re likely to be stranded! If you ever see it come on, make sure you investigate immediately using the tips we’ll discuss here today. Similar to our article What Does Your Check Engine … Read More

How Successful Automotive Service Shops Train Their Employees

auto shop employee management training

If someone were to ask you what your most valuable asset is as a business owner, what do you think you would tell them? Many business owners would say their customers. Some might say the quality of the service they provide. Still others would say their most valuable asset is the high quality products, tools, and equipment they have. While … Read More

4 Signs Your Power Steering System Will Fail Sooner Rather Than Later

warning signs power steering failure

Your power steering system is responsible for making your steering wheel easy to turn and responsive. If it goes out, you’ll be in for a real workout—making turns might require you to use quite a bit of physical exertion. This, as you might suspect, can be dangerous, especially for someone who has never driven a vehicle without power steering before. … Read More

How to Identify & Overcome Common Auto Repair Sales Objections

sales objections automotive industry

A sales objection is exactly what it sounds like—when a customer objects to something you’re trying to sell them, such as an automotive repair service or upsell. Sales objections are likely to be statements such as: “The price is too high.” “I can take my car somewhere else and have the repairs done for less.” “I don’t think I need … Read More

Considering Your First Electric Car? Here’s What You Need to Know in 2018

electric car buying guide

The last decade has seen a lot of pretty impressive improvements for electric cars. Perhaps that’s why a AAA study recently revealed that roughly 65 million Americans plan to purchase an electric vehicle for their next car purchase. If that describes you, or if you’re curious about why you may want to consider an electric car as your next vehicle, … Read More

7 Important Considerations to Think About Before Opening an Auto Repair Shop

important considerations before opening auto repair shop

Opening an auto repair shop is a huge undertaking. Having said that, it can be made a lot easier if you give it plenty of forethought and planning before the day of your grand opening. That’s why we’ve prepared these seven important considerations you should definitely think about before you open your own auto repair shop. Let’s take a look … Read More

How to Find a Replacement for Your Car Manual (And Why You Should)

how to replace car manual

Have you memorized what every warning light on your dashboard means? How about your recommended maintenance schedule? Do you know how to open the automatic windows manually? What about the ideal tire pressure? Oil weight? Engine size? Jump start requirements? You might know some of those things, but if you’re like most drivers, you don’t likely have them all memorized—and … Read More