Building Customer Trust With the BG TruVideo App

bg truvideo app for automotive professionals

We’ve discussed the importance of an automotive service provider building trust with their customers pretty extensively on the blog here, and for good reason. It’s that important. Trust, as you know, must be earned with mutual respect and great work. In other words, it’s more than just a sales technique (although it certainly does help improve sales!). For example, each … Read More

Why Your Car Brakes Are Squealing and How to Fix it

why car brakes squeal

Do your breaks ever make a squealing sound? You’re not alone—one of the most common complaints about brakes are the squealing, squeaking, or otherwise high-pitched sounds they sometimes make. In many cases, brake squealing is normal and nothing to worry about, especially if there’s a good bit of humidity in the air. After a rainy day, the moisture and surface … Read More

How BG University Works and Why it Works so Well: A Year’s Worth of Experience in 5 Days

bg university benefits for automotive professionals

BG University is an industry-leading training program for automotive service professionals founded over 20 years ago in October 1999. This program teaches students how to provide drivers with the most important vehicle maintenance services using equipment, products, and expert techniques developed by BG. If you’ve been in the business for a while, you’ve probably heard about it. But what’s it … Read More

Do Engine Oil Supplements Like BG MOA Really Work?

bg services engine oil supplement bg moa

Did you know that the normal operating temperature for most car engines is around 200 degrees? Yeah—that’s hot. And it’s a lot warmer than cars used to get. These days, vehicles are designed to give drivers every ounce of performance possible, thanks to technology advances in pressurization systems. We’re also a bit more environmentally conscious than we used to be, … Read More

5 Key Sales Strategies for Automotive Service Advisors

5 key sales strategies for service advisors

For automotive service advisors, a sales strategy represents two distinct but equally important goals: the first, of course, is to help promote a competitive advantage for their shop, thereby increasing revenues. The second goal is to provide automotive customers with the best possible information, service suggestions, maintenance scheduling, and to genuinely help them keep their vehicle in good working order. … Read More

The Top 3 BG Services for Safe Winter Driving

bg services safe winter driving

Just because it’s winter it doesn’t mean that you don’t have important things to do—everyone does—but oftentimes when we’re in a hurry, we throw caution to the wind. Remember, drive safely and slowly during these cold months, even if it means leaving for your appointments ten or so minutes early. Assuming you’ve got the driving part down pat, the next … Read More

Why are Automotive Technicians in Such High Demand Now?

automotive technician education and training

Did you know that automotive technicians enjoy an unemployment rate less than half as much as everyone else? That’s because automotive technicians are in demand—really high demand, for reasons that we’ll discuss in a moment. If you’re considering a career in the automotive technician field, this post will help to give you a solid overview of the kinds of education, … Read More

What Causes Hard Shifting? Understanding & Maintaining Your Transmission

cause of hard shifting

Transmission problems have earned the reputation of being one of the most expensive car repairs that a driver can encounter, so if you experience what’s commonly called a “hard shift,” you might begin to worry that you’re in for a costly trip to the mechanic. Furthermore, transmission problems typically leave a vehicle immobile until repaired, which might require a tow … Read More

How Auto Shops Can Help Customers Prepare for Winter

how auto shops help customers prep for winter

As a member of the automotive service industry, the winter season presents a lot of unique opportunities, both to generate extra income and to better serve your customers. More than simple seasonal upsells, colder weather gives you the chance to help your customers prepare for winter. Whether that means assisting them in winterizing their vehicles, performing an important cooling system … Read More

How to Maintain Your Diesel EGR System & Improve Performance

maintain diesel egr system for improved performance

Replacing your diesel vehicle’s EGR cooler isn’t cheap—depending on your make, model, and local rates, prices for a basic removal and replacement can range from $500 to well over $1,500. Cost aside, the job is tedious and can take as long as 8 hours, even for a skilled technician, which means you’ll be out of a ride for at least … Read More