5 In-Store Marketing Tactics for Auto Service Providers

5 in store marketing tactics auto service providers

A lot of the time auto service shops (or most businesses, for that matter) are so focused on “outer” marketing techniques like print advertisements, radio spots, or online marketing that they neglect the most powerful marketing channel they have: the shop itself. In today’s post, we’ll be exploring five in-store marketing tactics that auto service providers can use to not … Read More

The 10,000 Mile Drain Interval: is it Really OK to Wait That Long Between Oil Changes?

10000 mile drain interval oil change

How often should you change your oil? If you’re like most people, the answer will come immediately and confidently—“every 3000 miles,” you’ll say, or perhaps 5,000 miles. For older vehicles, the three-to-five-thousand mile metric is fairly accurate. However, did you know that the majority of modern vehicles have a much higher recommended oil change frequency? Sometimes called a drain interval, … Read More

The Most Important Sales Skill for Ethical Auto Service Providers: Cost Justification

auto service sales techniques cost justification

Nearly all auto service providers face the same challenge: justifying the cost of maintenance services to customers, especially when that maintenance is preventative in nature. This sales skill is perhaps the most important one of all, because if you or a team member can’t explain why a certain maintenance activity is worth the asking price, you’ll end up seeing a … Read More

What is Engine Performance Restoration and is it Really Necessary?

bg services engine performance restoration

Have you noticed that as time goes on, your vehicle doesn’t perform quite as well as it once did? Even if there’s nothing obviously “wrong” with the vehicle and you’ve been keeping it well maintained with regular oil changes, tune ups, and so on, this drop in performance can still happen. You’ll usually start to notice that something isn’t quite … Read More

The Problem With Ethanol: How to Protect Your Engine

protect engine car from ethanol gas

It sounds strange, but there’s corn in your gasoline—yes, the same kind you find at the dinner table. Well, not quite the same. Ethanol is a biofuel made by distilling the sugar alcohol from corn. Proponents argue that ethanol is an environmentally cleaner burning fuel than gasoline; by some estimates, the carbon footprint of ethanol product is roughly 25% lower … Read More

Auto Shop Owners: Why Don’t You Offer a Diesel Emissions System Restoration Service Yet?

diesel emissions system restoration

Does your auto shop service consumer grade diesel-powered vehicles? If so, there’s great opportunity to be had in offering your customers a simple-yet-effective diesel emissions system restoration service. In this post, we’ll explore why there’s plenty of money to be made and happy customers to keep on the road—but first, some myth-busting: The Truth About Modern Diesel Engines The mainstream … Read More

Gasoline Direct Injection Fuel Systems, Part 2: Mitigating Carbon Buildup

gasoline direct injection gdi carbon buildup maintenance

If you haven’t already, make sure to check out part one of this series where we discuss the pros and cons of Gasoline Direct Injection (GDI) fuel systems. You’ll learn a bit about how this technology works along with the positive features and negative drawbacks. The good news is that a properly maintained GDI fuel system will give you plenty … Read More

Gasoline Direct Injection Fuel Systems, Part 1: Pros & Cons

gasoline direct injection pros and cons

If you’re driving a car or truck manufactured within the past ten years, there’s a reasonably good chance that you’re already using a Gasoline Direct Injection (GDI) fuel system—especially if you’re driving a luxury vehicle. This technology has seen gradual (but widespread) adoption by the automotive industry thanks to its improvements in overall efficiency. Drivers can enjoy better fuel economy, … Read More

How Effective is Word-of-Mouth Advertising for Auto Service Shops?

automotive service marketing strategies word of mouth

In a marketing world seemingly dominated by digital advertisements, billboards, television and radio, direct mail campaigns both digital and physical, Facebook pages, Twitter pages, and countless other channels, just how effective is good old word-of-mouth advertising? Can it even begin to cut through the noise? The answer is a resounding yes, and very much so. According to a report from … Read More

What to Do When Your Car Heater Blows Cold Air

car heater blowing cold air

In most parts of the country, winter is in full swing, even if it is a bit dry this year. But dryness doesn’t mean that it’s any less cold, so the last thing you want to deal with this season is a faulty car heater. With that in mind, today’s post is focused on what to do in the event … Read More