We’ve discussed the importance of an automotive service provider building trust with their customers pretty extensively on the blog here, and for good reason. It’s that important. Trust, as you know, must be earned with mutual respect and great work. In other words, it’s more than just a sales technique (although it certainly does help improve sales!).
For example, each and every one of the five points discussed in our post 5 Key Sales Strategies for Automotive Service Advisors could ultimately be distilled down to different ways of building customer trust—and if you follow through with great work, the trust garnered will be well deserved.
Unfortunately, one of the most common problems automotive technicians face is being able to prove how great their work is during the sales negotiation process. When word of mouth just hasn’t been enough, communicating to a customer not only the necessity of a certain maintenance job but your ability to perform it well can be difficult.
So, what’s a well-intentioned automotive technician to do about that? The good news is that BG has come up with an innovative solution to this problem. In today’s post, you’ll learn more about the TruVideo app and how it will help you show your customers that you can help them, instead of just telling them. Let’s begin:
Introducing the BG TruVideo App – Showing Instead of Telling
Have you ever been working on a customer’s vehicle, only to discover that they need an additional form of maintenance? Oftentimes it can be difficult to convince the customer that they need this job done—even though you know it’s likely to be in their best interest—and things only get more complicated when the customer has gone home or to work and left their vehicle at the shop with you.
The TruVideo app allows you to video record the issues you discover during a multi-point inspection, complete with narration. After you record the video, you can edit it as necessary, cutting out parts that you don’t want to be in it or adding in new sections of video. Then, you can send the video via text and/or email to the customer.
It sounds so simple, but this system eliminates any doubt the customer may have about whether or not they actually need the service you’re offering. They don’t have to take your word for it that their vehicle needs, say, a new air filter—you can just show them. If the customer still says no, odds are you weren’t going to be able to convince them anyway, and you can rest well knowing that you did everything you could (and odds are they’ll be back anyway).
In the spirit of the app itself… get a better idea of how it all works by taking a look at this short video:
As you can see, instead of simply telling their customers about a problem, the service technicians were able to take a much more direct and effective route: showing the customer exactly what the problem is. What would it mean for your business if you could show your customers exactly what they needed to have done, instead of trying to convince them through conversation alone?As you can see, instead of simply telling their customers about a problem, the service technicians were able to take a much more direct and effective route: showing the customer exactly what the problem is. What would it mean for your business if you could show your customers exactly what they needed to have done, instead of trying to convince them through conversation alone?
Additional Features of the BG TruVideo App
The BG TruVideo app gives service technicians a lot more flexibility with how they communicate with their customers. After the video is recorded, it can be sent to the client via text and/or email. The customer can then approve your recommended service right there over text or email, saving everyone involved a good bit of time. No phone tag necessary.
One of the most powerful features of the BG TruVideo App is the ability to tell whether or not a customer has viewed a video you’ve sent them. You’re able to check the status of a video in the app: viewed or un-viewed. If the customer hasn’t seen the video yet, you know that they aren’t just ignoring you—they’re just busy and will probably get back to you soon. If they have seen the video, that’s a good indication that you might need to follow up with them to give the final push for their approval.
Learn More About Powerful BG Tools for Automotive Service Technicians
You can learn more about the BG TruVideo app here. Since the TruVideo app is available for automotive professionals only, you won’t find it on the Google Play store or the Apple App store—you must get it from your BG distributor directly. If you’d like to try out this sales-boosting app for yourself, just get in touch with your BG distributor.