If you’re in the automotive service industry, it wouldn’t at all be a stretch to say that your service advisors are one of the most important elements of your business.
They are, after all, in the “front lines” with your customers—and if they can’t convince your customers that they do need that repair, upgrade, or maintenance service, you’re going to find yourself in a world of hurt.
While in many shops there’s quite a lot of overlap between technicians and service advisors and sometimes even owners themselves, giving any front-facing (i.e., they communicate with customers and are possibly even responsible for making sales) staff member a leg up can make a huge difference in the overall quality of a customer’s experience… and whether or not they choose to do business with you.
Keeping that in mind, it makes sense that any savvy owner would want to give their service advisors the best possible chance of converting potential customers into paying customers. BG Services offers a number of innovative tools and programs that can give your services advisors “super powers,” or at least very close to it.
In today’s post, we’ll be taking a look at the BG Advisor app, a powerful tool any service advisor can immediately install on their mobile device. Then we’ll take a look at BG University and BG Certification, and how those programs help prepare service advisors to not only provide customers with the products and services they (actually) need, but to present them in such a way that the customer is more likely to give you a firm “yes.”
Let’s dig in:
What is The BG Advisor App?
The BG Advisor app is a tool designed for automotive professionals with an emphasis on making service technicians jobs easier. This intuitive, user-friendly app makes it easy to search, discover, and recommend any of BG’s products, equipment, services, and customer programs. When your service advisor is uncertain or facing a unique challenge, they can get the answers they need lightning-fast.
Not just for personal use, the BG Advisor app gives the service advisor the ability to present maintenance and repair solutions to a customer on the spot, all with full detail and all the information a customer is likely to want to know. The BG Advisor app can help service advisors present the best possible solutions to customers in minutes—no more sitting around waiting for an answer.
If you’d like to learn more about the BG Advisor app or other mobile apps created by BG Services, you can take a look at the official BG Services apps page. The BG Advisor app is just one of many helpful apps that allow you to keep the power of BG in your pocket.
How BG University Prepares Service Advisors For Anything
BG University is an educational program designed to give owners of businesses in the automotive service industry the most effective training possible. In fact, BG University prepares other BG professionals so that they can go back to their respective shops and train technicians themselves—it’s a top-down approach that simplifies and speeds up the traditional educational process.
BG University has been in operation for nearly 20 years now (the 20th anniversary will actually take place this October). During these past two decades, BG has prepared thousands of students to learn about the value of BG maintenance services, how they work, and why their customers back home need them today.
How to Become BG Certified and How Service Training Works
BG Certified automotive shops have the opportunity to show their customers that they mean business about their business—this program qualifies service advisors and technicians a way to strengthen their knowledge about BG products and maintenance services using videos, demonstrations, and interactive diagrams.
If technicians decide to enjoy the service training offered by BG, they’ll get to learn more about how to do the services they’re currently offering better and more efficiently. The training also teachers students how to sell these services by explaining how to present them to customers in an easy to understand yet motivational manner.
Service advisors and overall automotive businesses who become BG Certified will earn completion certificates for each module of the program that they complete, which can be displayed for customers to see that they’re getting the best possible services.
Learn More About Getting Service Advisors With Super Powers at BG Services
If you’d like to learn more about BG University or BG Certification, we welcome you to do so. If you have specific questions, don’t hesitate to contact us at your earliest convenience. If you’d like to continue learning a bit more about the benefits of staff training, make sure to read our post How Successful Automotive Service Shops Train Their Employees.