Create Loyal Automotive Customers By Improving Trust & Transparency

It wouldn’t be a stretch to say that “trust and transparency” isn’t a phrase commonly associated with the automotive industry. And you know what? It’s a real shame, because trust and transparency are two of the key elements of building a successful business (in the automotive industry or otherwise). At BG, our goal is shake up the old stereotypes about … Read More

Scaling Your Automotive Service Industry Shop: Top Do’s & Don’ts

scale automotive shop do's and don'ts

At some point, most automotive service businesses want to expand so that they can serve more customers, hire more staff, and ultimately become as successful as possible. Easier said than done? Not necessarily—if you’re willing to put in the legwork. There are plenty of ways to grow your automotive service business, which we’ll discuss here today. Before we begin, make … Read More

The #1 Reason Automotive Repair Shops Fail (And How to Avoid It)

automotive repair shop owner tips

Unfortunately, there are many reasons why a hopeful automotive repair shop owner might be forced to close their doors. Problems can range from poor planning, improper employee training or unsustainable turnover rate, financial difficulties, or any number of other business-killers. However, most fledgling shops end up folding for one very specific reason—and if you’re the owner of the business, it … Read More

How to Identify & Overcome Common Auto Repair Sales Objections

sales objections automotive industry

A sales objection is exactly what it sounds like—when a customer objects to something you’re trying to sell them, such as an automotive repair service or upsell. Sales objections are likely to be statements such as: “The price is too high.” “I can take my car somewhere else and have the repairs done for less.” “I don’t think I need … Read More

7 Important Considerations to Think About Before Opening an Auto Repair Shop

important considerations before opening auto repair shop

Opening an auto repair shop is a huge undertaking. Having said that, it can be made a lot easier if you give it plenty of forethought and planning before the day of your grand opening. That’s why we’ve prepared these seven important considerations you should definitely think about before you open your own auto repair shop. Let’s take a look … Read More