3 Tools to Make Life Easier for Automotive Service Industry Professionals

tools and software for automotive service industry professionals

Automotive technicians are in higher demand than ever before. In a changing industry, most service techs are grateful whenever they can get an edge over the competition—a tool or piece of information that can make them better at their jobs, better salesmen, better mechanics. If you work in the automotive service industry, this probably sounds familiar. BG has developed a … Read More

How BG University Works and Why it Works so Well: A Year’s Worth of Experience in 5 Days

bg university benefits for automotive professionals

BG University is an industry-leading training program for automotive service professionals founded over 20 years ago in October 1999. This program teaches students how to provide drivers with the most important vehicle maintenance services using equipment, products, and expert techniques developed by BG. If you’ve been in the business for a while, you’ve probably heard about it. But what’s it … Read More

Why are Automotive Technicians in Such High Demand Now?

automotive technician education and training

Did you know that automotive technicians enjoy an unemployment rate less than half as much as everyone else? That’s because automotive technicians are in demand—really high demand, for reasons that we’ll discuss in a moment. If you’re considering a career in the automotive technician field, this post will help to give you a solid overview of the kinds of education, … Read More

How BG Can Give Your Service Advisors Super Powers

If you’re in the automotive service industry, it wouldn’t at all be a stretch to say that your service advisors are one of the most important elements of your business. They are, after all, in the “front lines” with your customers—and if they can’t convince your customers that they do need that repair, upgrade, or maintenance service, you’re going to … Read More

Create Loyal Automotive Customers By Improving Trust & Transparency

It wouldn’t be a stretch to say that “trust and transparency” isn’t a phrase commonly associated with the automotive industry. And you know what? It’s a real shame, because trust and transparency are two of the key elements of building a successful business (in the automotive industry or otherwise). At BG, our goal is shake up the old stereotypes about … Read More