How BG University Works and Why it Works so Well: A Year’s Worth of Experience in 5 Days

bg university benefits for automotive professionals

BG University is an industry-leading training program for automotive service professionals founded over 20 years ago in October 1999. This program teaches students how to provide drivers with the most important vehicle maintenance services using equipment, products, and expert techniques developed by BG. If you’ve been in the business for a while, you’ve probably heard about it. But what’s it … Read More

5 Key Sales Strategies for Automotive Service Advisors

5 key sales strategies for service advisors

For automotive service advisors, a sales strategy represents two distinct but equally important goals: the first, of course, is to help promote a competitive advantage for their shop, thereby increasing revenues. The second goal is to provide automotive customers with the best possible information, service suggestions, maintenance scheduling, and to genuinely help them keep their vehicle in good working order. … Read More

How Successful Automotive Service Shops Train Their Employees

auto shop employee management training

If someone were to ask you what your most valuable asset is as a business owner, what do you think you would tell them? Many business owners would say their customers. Some might say the quality of the service they provide. Still others would say their most valuable asset is the high quality products, tools, and equipment they have. While … Read More