Create Loyal Automotive Customers By Improving Trust & Transparency

It wouldn’t be a stretch to say that “trust and transparency” isn’t a phrase commonly associated with the automotive industry. And you know what? It’s a real shame, because trust and transparency are two of the key elements of building a successful business (in the automotive industry or otherwise). At BG, our goal is shake up the old stereotypes about … Read More

How Successful Automotive Service Shops Train Their Employees

auto shop employee management training

If someone were to ask you what your most valuable asset is as a business owner, what do you think you would tell them? Many business owners would say their customers. Some might say the quality of the service they provide. Still others would say their most valuable asset is the high quality products, tools, and equipment they have. While … Read More

How to Identify & Overcome Common Auto Repair Sales Objections

sales objections automotive industry

A sales objection is exactly what it sounds like—when a customer objects to something you’re trying to sell them, such as an automotive repair service or upsell. Sales objections are likely to be statements such as: “The price is too high.” “I can take my car somewhere else and have the repairs done for less.” “I don’t think I need … Read More

How to Pick a Permanent Mechanic… And Make the Right Choice

how to pick a mechanic

There’s something distinctly comforting about having a permanent mechanic. When there’s a problem with your car or truck, you’ve got your “go to guy” (or gal). They’re knowledgeable, honest, and you know they’ll give you a fair price. …Don’t have that yet? That’s why we’ve put together a handful of tips to help you find your permanent mechanic. While we … Read More