How Auto Shops Can Help Customers Prepare for Winter

how auto shops help customers prep for winter

As a member of the automotive service industry, the winter season presents a lot of unique opportunities, both to generate extra income and to better serve your customers. More than simple seasonal upsells, colder weather gives you the chance to help your customers prepare for winter. Whether that means assisting them in winterizing their vehicles, performing an important cooling system … Read More

How to Identify & Overcome Common Auto Repair Sales Objections

sales objections automotive industry

A sales objection is exactly what it sounds like—when a customer objects to something you’re trying to sell them, such as an automotive repair service or upsell. Sales objections are likely to be statements such as: “The price is too high.” “I can take my car somewhere else and have the repairs done for less.” “I don’t think I need … Read More