How BG University Works and Why it Works so Well: A Year’s Worth of Experience in 5 Days

bg university benefits for automotive professionals

BG University is an industry-leading training program for automotive service professionals founded over 20 years ago in October 1999. This program teaches students how to provide drivers with the most important vehicle maintenance services using equipment, products, and expert techniques developed by BG. If you’ve been in the business for a while, you’ve probably heard about it. But what’s it … Read More

How BG Can Give Your Service Advisors Super Powers

If you’re in the automotive service industry, it wouldn’t at all be a stretch to say that your service advisors are one of the most important elements of your business. They are, after all, in the “front lines” with your customers—and if they can’t convince your customers that they do need that repair, upgrade, or maintenance service, you’re going to … Read More